The Ripple Effect
After I finished the Ironman World Championships in Kona, I went on the search for the "next" endeavor. As much as I love triathlon, if I kept training 20-25 hours a week swim/bike/run, I knew I'd NEVER get the opportunity for other experiences. That's when I came across The SUP 11 City Challenge in the Netherlands, ranked one of the top, toughest endurance events in the world. Eleven cities, five days, 220k. Hmmm....what if we created a team and as Ambassadors made this the ultimate paddle event for The Flatwater Foundation, while raising funds, creating mission and brand awareness in the US for Flatwater, and doing what many of us love? Sounded awesome to me. Fast Forward to two weeks ago when Mark and Chelsea at Flatwater invited a group of us to create a Flatwater Ambassador Team for the Ultimate SUPporter Challenge to travel to the Netherlands. An amazing opportunity to spend the next 10 months promoting, paddling, and raising $10,000 per team member for